How we do SEO at SEO las 24?

Our SEO Work Methodology: The Key to Our Success

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Our strategic approach, data analysis, and in-depth understanding of the latest SEO trends are what set us apart. We go beyond just targeting keywords - we focus on delivering measurable, long-term results that help your business achieve its goals.

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✅ Stage 0: Understanding Your Business

While most refer to this as “understanding the business,” at SEO las 24, we call it Stage 0, because it lays the foundation for everything that follows. This is where we dive deep into your:

• Digital assets (like your website, social media, previous SEO or inbound strategies)

• Sales or traffic goals

• Website-specific objectives (such as improving site speed, attracting more users, targeting specific countries, or enhancing UX)

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We also assess your Google Analytics and Google Search Console accounts. These digital tools offer valuable insights - like traffic patterns, crawl reports, and which countries bring in the most visitors. Don't have them? That's totally fine, that's what we are here for!

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✅ Step 1: Website Audit

Once we understand your business goals, we conduct a comprehensive SEO audit to evaluate your website’s overall health. We identify high and medium-impact issues across three key areas:

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• Crawling

• Indexing

• Visibility

This includes 404 errors, incorrect redirects, poor site architecture, slow loading times, URL canonicalisation, and more. We also begin drafting an initial strategy based on the findings.

✅ Step 2: Competitor Analysis

Studying your competitors helps us gauge how your site stacks up and what’s needed to outrank them. This involves examining:

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• Domain authority

• Competitor traffic

• Referring domains

• Average site traffic

• Ranked keywords

• Key markets and countries

• Internal linking structure

This analysis allows us to estimate how long it might take to improve your rankings - anywhere from 18 to 90 days, depending on the competition.

✅ Step 3: Keyword Research

Keyword research is a form of digital market analysis. It tells us which products or services have high search demand and how difficult it would be to rank for them in a specific region.

We categorise search terms into:

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• Transactional

• Informational

• Mixed intent

This research is a cornerstone of your content strategy - it guides us in creating content that resonates with your audience and meets business goals.

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✅ Step 4: Content Calendar Creation

A well-structured content calendar helps plan and organise content aligned with your business objectives -whether that's boosting visibility or driving conversions.

A strong content strategy allows us to:

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• Define target keywords

• Build internal linking structures

• Identify supporting secondary keywords

• Plan URLs with structured data

• Specify the type of content: informational or transactional​

✅ Step 5: Link Building Strategy

Link building focuses on acquiring high-quality backlinks from reputable sites to enhance your site’s authority.

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Why does link building matter? Because it signals to Google that your content is valuable and trustworthy. Using tools like Ahrefs or SEMrush, we analyse competitors and assess the cost and quality of potential backlinks from media outlets or niche publications.

✅ Step 6: Local SEO Strategy

Local SEO involves optimising your presence on Google Business Profile and relevant local directories. It includes collecting reviews, updating business details, and making sure your business is visible on maps in your area, like Brisbane.

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This not only brings in local traffic but also serves as an additional platform where you can share updates, events, and other useful information almost like a mini-website.

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✅ Step 7: Ongoing Optimisation and Monitoring

After implementing the strategy, it’s crucial to monitor performance. This helps us identify weaker areas that need refining and also strengthens the strategies that are already yielding positive results-whether that’s better rankings or increased traffic.